them before you is entirely new and the thoughts 
that come out the exposure to this order is 
entirely new. I think Marshall would have bought 
that just the way it is. For the very good reason 
that he really did a tremendous service to the 
people he quoted. Far from taking anything from 
them, he was really giving them back hundred-fold 
what people said he had been stealing. People 
really are very small-minded sometimes.


Q:  Is there a right way to interpret McLuhan?

A:  McLuhan is like Picasso. He said “I always paint